![]() This would pass along two things to analytics that you could filter on: The utm_mwr_tracker value (“esports_qr_code_dec_2021”) and utm_medium (“qr_code”). If for some reason you want to use multiple UTM Parameters (this is fairly common as marketers like to decorate links with all kinds of dimensions to get super exact tracking data) you can do that, you just have to use the ampersand (&) instead of the question mark for every key-value pair following the first. You can use whatever you want for your key and your value. This is useful because now, in analytics reports, you can create a report that just returns all visits that were referred by this specific link with this specific UTM Parameter, and you now know exactly how many users engaged with this specific QR code (or codes, if you created multiple of the same code with the same parameter and placed it in multiple places). If you scan it with your phone, you will end up at that URL with those parameters also set. ![]() We could plug that into a QR code like this one. We are just combining the URL and then tacking on the UTM parameter at the end after a question mark. So the way you can add a UTM parameter to your URL is by adding a question mark (?) and then your key/value pair, like this: In this case, “utm_mwr_tracker” is the key, and “esports_qr_code_dec_2021” is the value. Literally speaking, a UTM Parameter is a string of text that contains a “key” and a “value” and looks like this: You can also define your own custom UTM parameters. There are 5 types of parameters you can track - source, medium, campaign, term and content. UTM (Urchin Tracking Module) parameters are a simple code that you can add to the end of a URL to track the performance of campaigns and content, using an analytics tool such as Google Analytics. ![]() But we can make it even better if we include UTM parameters for better tracking of particular QR codes and campaigns. That’s what this one does below if you scan it with your phone: Now we could make a QR code that just takes them directly to that URL. This is where we want our customers to end up: Let’s say we want to use a QR code that we are going to place on the side of a bus wrap or a flier in a common area. In simple terms, we are using the URL of the page we want the QR code to go to, and then adding a bunch of identifying text to the end of the URL that doesn’t change where the users go, but lets analytics know exactly which QR code brought the user to this page.įor our example, let’s say we have an eSports promotion we are doing that we want to track. InstructionsĬreating a trackable QR code is very easy once you understand how to add UTM parameters to the URL you are using to create the code. This article will teach you how to craft QR codes that use URLs that contain UTM parameters that allow you to track specific QR codes in analytics reports.
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